Zharthirteen© - Where Visuals Hit Different
Zharthirteen© – A Studio of Visual Attitude
Zharthirteen© is an independent creative studio founded by Azhar, a multidisciplinary designer and illustrator based in Indonesia. With a background rooted in apparel design, illustration, and streetwear culture, the studio exists to create bold, expressive visuals for fearless ideas, movements, and identities.
Operating at the intersection of raw creativity and cultural relevance, Zharthirteen® develops striking visual assets that connect emotionally and visually with their audience, whether through apparel graphics, poster art, or custom brand illustrations.
We Don’t Just Make Things Look Good - We Make Them Feel Real
Zharthirteen specializes in creating visual stories that live on clothing, campaigns, posters, and identities. From apparel graphics to illustrations, our work is layered, combining edge, emotion, and clarity.
Each piece is designed to resonate. To carry weight.
Because if it doesn’t say anything, what’s the point?
Because if it doesn’t say anything, what’s the point?
A Process That’s Honest, Collaborative, and Unapologetic
We listen deep. We sketch wild. We stay honest.
Every project starts with real conversation, about who you are, what you're trying to move, and how to make people care. Then we build visuals that don’t just look cool, but connect, visually and emotionally.
Clients come to Zharthirteen for the attitude, but stay for the clarity and consistency.
selected clients
Founded and directed an independent creative studio specializing in high-impact apparel design, custom merchandise development, and technical visual storytelling. Operating at the intersection of streetwear culture and global tech/gaming industries.
Selected Client Highlights & Deliverables:
• Lenovo Legion, Intel, & AMD: Conceptualized and developed high-end corporate merchandise, custom apparel graphics, and production-ready tech packs for international campaigns.
• Esports World Cup (EWC): Created specialized technical apparel designs and layered visual assets tailored for the global gaming community.
• Lenovo Legion, Intel, & AMD: Conceptualized and developed high-end corporate merchandise, custom apparel graphics, and production-ready tech packs for international campaigns.
• Esports World Cup (EWC): Created specialized technical apparel designs and layered visual assets tailored for the global gaming community.
Core Responsibilities:
• Leading the end-to-end design process from deep strategic research to raw concept illustration.
• Generating detailed tech packs to bridge the gap between creative visual assets and final industrial manufacturing.
• Delivering brand consistency and high-attitude visuals for fearless global movements.
• Leading the end-to-end design process from deep strategic research to raw concept illustration.
• Generating detailed tech packs to bridge the gap between creative visual assets and final industrial manufacturing.
• Delivering brand consistency and high-attitude visuals for fearless global movements.
selected journey
2026. Selected Alumni Representative - FIBAA International Accreditation Panel Represented the Fashion Design program at Universitas Sebelas Maret (UNS) during the FIBAA assessment site visit. Engaged in a strategic dialogue with international experts regarding curriculum relevance, graduate employability, and global industry standards.
2025. Invited Guest Speaker - Public Lecture on Digital Textile & Global Fashion Opportunities
Delivered a public lecture at Universitas Sebelas Maret (UNS), discussing digital textile design, global fashion workflows, and career pathways for fashion and textile students entering the international market.
Delivered a public lecture at Universitas Sebelas Maret (UNS), discussing digital textile design, global fashion workflows, and career pathways for fashion and textile students entering the international market.
2025. Founder - Wearline Atelier
Established a fashion design and manufacturing studio based in Indonesia, providing end-to-end services from fashion design development to production for local and international brands worldwide.
Established a fashion design and manufacturing studio based in Indonesia, providing end-to-end services from fashion design development to production for local and international brands worldwide.
2024–Present. Top Rated Designer on Upwork
Recognized as a Top Rated designer for consistent high-quality delivery, strong client satisfaction, and professional collaboration on international apparel, illustration, and branding projects.
Recognized as a Top Rated designer for consistent high-quality delivery, strong client satisfaction, and professional collaboration on international apparel, illustration, and branding projects.
2024–Present. Behance Pro Member, Selected professional portfolio on Behance, highlighting curated works in apparel design, illustration, and fashion visual storytelling.
2021. Invited speaker on design and branding for home-based businesses, sharing insights on visual identity and creative strategy in Surakarta.
2021. Internship Designer at Maddog Infected, a streetwear brand based in Surakarta, contributing to apparel artwork and brand visuals.
2019. Part of the Publication & Documentation Division for Dominart 3, a multidisciplinary art and fashion show held at central java cultural park, Surakarta.
2017. Joined the Publication & Documentation Division for PROLOG, an art and fashion exhibition organized by students of Universitas Sebelas Maret (UNS), Surakarta.
2017–Present. Freelance designer on Fiverr, recognized for consistent client satisfaction and delivering high-impact design across apparel, branding, and illustration projects.
2016. Began creative journey as an independent illustrator and freelance designer, blending art and storytelling through apparel and digital media.
education
2021. Academic Publication & Recognition
Published a design research paper at ISI Surakarta titled:
"Designing a Carrier Backpack with Accentuated Sumbanese Woven Motifs for Backpackers"
This paper explores the integration of Sumbanese weaving motifs into functional backpack design for the outdoor lifestyle community.
Cited in academic literature on Grafiati.com and recommended on ResearchGate.net for its cultural design insight and practical application.
Published a design research paper at ISI Surakarta titled:
"Designing a Carrier Backpack with Accentuated Sumbanese Woven Motifs for Backpackers"
This paper explores the integration of Sumbanese weaving motifs into functional backpack design for the outdoor lifestyle community.
Cited in academic literature on Grafiati.com and recommended on ResearchGate.net for its cultural design insight and practical application.
2019. Cultural & Streetwear Design Research Presentation
Presented a campus research project on the intersection of Muslim cultural heritage and streetwear, focusing on sarong culture and the development of batik motifs for youth-oriented street fashion.
The project explored visual narratives that bridge traditional values with contemporary style.
Presented a campus research project on the intersection of Muslim cultural heritage and streetwear, focusing on sarong culture and the development of batik motifs for youth-oriented street fashion.
The project explored visual narratives that bridge traditional values with contemporary style.
2016–2021. Bachelor of Arts in Textile & Fashion Design
Universitas Sebelas Maret (UNS), Surakarta
Focus: Textile surface design, apparel illustration, and fashion visual research.
Universitas Sebelas Maret (UNS), Surakarta
Focus: Textile surface design, apparel illustration, and fashion visual research.
Let’s build something real and disruptive.