Goldentyre Apparel Design — Graphic Concept for Motocross, Enduro & Adventure Brands
This project presents a fashion collection designed exclusively for Goldentyre, a renowned manufacturer of high-performance tyres for enduro, motocross, and adventure riders. The collection merges Goldentyre’s strong technical heritage with bold, stylish, and energetic graphic elements — perfect for riders who want to show their loyalty, spirit, and passion for their sport, both on and off the track.
Introduction
GoldenTyre is a premium tyre brand that targets automotive enthusiasts and the hardcore riding community. Its identity is forged by performance, durability, and precision.
Challenge / Brief
The challenge was to design a merchandise collection that not only serves as a promotional tool but also stands as a fashion statement — something loyal fans can wear with confidence, whether they're on the track or out on the streets.
Our Solution
My solution was to develop a design concept that’s rooted in vintage racing aesthetics and blended with a modern, urban style — creating a collection that feels both authentic and relevant.
Concept
Design 1 — Enduro as Main Concept with Goldentyre Logo:
This design emphasizes enduro riding as the main concept, placing Goldentyre’s logo alongside strong, energetic, raw, and powerful graphic elements — reflecting the discipline, toughness, and spirit that define the sport.
The color scheme and style align with Goldentyre’s branding while adding a stylish, sporty, and aggressive appeal.
This design emphasizes enduro riding as the main concept, placing Goldentyre’s logo alongside strong, energetic, raw, and powerful graphic elements — reflecting the discipline, toughness, and spirit that define the sport.
The color scheme and style align with Goldentyre’s branding while adding a stylish, sporty, and aggressive appeal.
Design 2 — GT823KH Tire Pattern Concept:
The second design focuses on Goldentyre’s iconic GT823KH tyre pattern. We turned its texture and details into a stylish graphic motif — adding depth, character, and authenticity to the collection. This approach resonates strongly with riders who appreciate the technical prowess and grip Goldentyre brings to their performance, both on dirt roads and tough trails.
The second design focuses on Goldentyre’s iconic GT823KH tyre pattern. We turned its texture and details into a stylish graphic motif — adding depth, character, and authenticity to the collection. This approach resonates strongly with riders who appreciate the technical prowess and grip Goldentyre brings to their performance, both on dirt roads and tough trails.
The second design focuses on Goldentyre’s iconic GT823KH tyre pattern. We turned its texture and details into a stylish graphic motif — adding depth, character, and authenticity to the collection. This approach resonates strongly with riders who appreciate the technical prowess that Goldentyre brings to their performance.
GOLDENTYRE APPAREL COLLECTION
DESIGN BY ZHARTHIRTEEN STUDIO ©
DESIGN BY ZHARTHIRTEEN STUDIO ©
Creative Direction & Graphic Design
Azhar / Zharthirteen Studio
Azhar / Zharthirteen Studio
Services: Concept Development, Graphic Design, Apparel & Merchandise Design
Client: Goldentyre
Client: Goldentyre
Location: Italy (Brand), Indonesia (Studio Base)
Design Assets & Visuals © Zharthirteen Studio
Instagram: @zharthirteen | @goldentyre_official
Email: studio@zharthirteen.com
All rights reserved | Goldentyre & Zharthirteen Studio © | 2025
