Tarot of Motherhood – Fashion Illustration Series for Mother May I x Mama Psychologists
Description
Tarot of Motherhood is a narrative illustration series created for a fashion capsule collection by Mother May I and Mama Psychologists. Inspired by the visual language of tarot cards, each illustration reimagines the experience of modern motherhood—raw, chaotic, beautiful, and empowering.
The artworks were used for fashion pieces and campaigns aimed at raising awareness around perinatal mental health, providing support, and celebrating the everyday strength of mothers.
About the Clients
- Mother May I is a nonprofit organization dedicated to spreading awareness of perinatal mental health through fashion and peer support.
- Mama Psychologists was founded by Caitlin & Chelsea, two registered psychologists and moms helping mothers navigate the ups and downs of parenthood with empathy and expert care.
Illustration Concepts
1. The Mother
A reinterpretation of The Empress card.
A mother sits serenely, breastfeeding her baby, while mischievous toddler-raccoons wreak havoc in a once-beautiful garden. This piece embodies calm within chaos and the invisible labor of motherhood.
A mother sits serenely, breastfeeding her baby, while mischievous toddler-raccoons wreak havoc in a once-beautiful garden. This piece embodies calm within chaos and the invisible labor of motherhood.
“She’s not just raising a child—she’s holding up the entire world.”
2. Empress of Chaos
A moment of peace in the middle of madness. A mother enjoys a warm cup of coffee while raccoons around her are setting the garden on fire, roasting marshmallows, and flipping trash cans. She's the queen of calm in a world gone wild.
“Coffee first, then chaos. Or maybe both at once.”
3. The Skull Empress
A gothic and metaphorical visual of post-motherhood identity shift. The empress appears as a skeletal figure with grace and poise, cradling a raccoon, sipping coffee, and surrounded by overgrown beauty. She symbolizes death of the old self and rebirth as a powerful new being.
“Even in pieces, she’s still the whole.”
This project is a tribute to all mothers—to their power, humor, and ability to hold it all together, even when everything is falling apart.
You are not alone. You are not lost. You are transforming.
You are not alone. You are not lost. You are transforming.
TAROT OF MOTHERHOOD – APPAREL ILLUSTRATION SERIES
DESIGN BY ZHARTHIRTEEN STUDIO ©
DESIGN BY ZHARTHIRTEEN STUDIO ©
Creative Direction & Illustration
Azhar / Zharthirteen Studio
Azhar / Zharthirteen Studio
Services: Concept Development, Illustration, Apparel & Merchandise Design
Client: Mother May I x Mama Psychologists
Client: Mother May I x Mama Psychologists
Location: Canada (Brand), Indonesia (Studio Base)
Illustration & Visual Assets © Zharthirteen Studio
Illustration & Visual Assets © Zharthirteen Studio
website: zharthirteen.com
Instagram: @zharthirteen | @mamapsychologists | @mothermayiyxe
Instagram: @zharthirteen | @mamapsychologists | @mothermayiyxe
Email: studio@zharthirteen.com
All rights reserved | Mother May I, Mama Psychologists & Zharthirteen Studio © | 2025
