“Streetwear Visual Rebranding: A Speculative Design Series for Iconic Brands”
(Moncler, Nike, Fear of God, Off-White, The North Face, Stüssy, A-COLD-WALL, K2, Canada Goose, Timberland)
(Moncler, Nike, Fear of God, Off-White, The North Face, Stüssy, A-COLD-WALL, K2, Canada Goose, Timberland)
Project Description
What if the future of streetwear was rewritten?
This personal design exploration reimagines the visual identity of 10 iconic fashion and streetwear brands through a bold lens of brutal minimalism, urban grit, and futuristic rebellion.
Fusing grunge textures, stark typography, and raw visual storytelling, each concept dives deep into the cultural codes of streetwear — evolving the legacy of brands like Nike, Fear of God, Off-White, and The North Face into a darker, sharper, and more relevant direction.
From reworked logos to garment graphics and campaign mockups, this speculative project bridges chaos and clarity — built for the streets, shaped by future culture.
NIKE
“Reimagined as a symbol of motion in chaos. The Nike swoosh evolves into a harsher, more fragmented emblem — representing energy, impact, and raw athleticism born from the streets.”
MONCLEAR
“Luxury alpine wear meets post-industrial grit. The Moncler crest is stripped down and armored with brutalist geometry — blurring lines between technical fashion and street survival.”
FEAR OF GOD
“Reframed as a sacred void. The new visual code for Fear of God embraces silence, spiritual minimalism, and raw tension — reduced to stark forms and divine proportion.”
OFF-WHITE
“The experimental soul of Off-White is reloaded with analog distortion. Stripped of polish, the design leans into controlled chaos — static, motion blur, and street-coded symbolism.”
THE NORTH FACE
“Designed for hostile terrain — urban or natural. The North Face iconography is reworked into survivalist insignia, with techwear undertones and modular grit.”
Stüssy
“From SoCal surf to global streetwear, Stüssy’s rebellion is preserved but sharpened. The handstyle energy is distilled into a punk-futurist type system — nostalgic yet forward.”
A-COLD-WALL
“Industrial brutalism intensified. ACW* is reborn with raw typographic systems, hazard aesthetics, and dystopian textures — a manifesto of controlled disorder.”
K2 - BOA - BRAIN DEAD
“Mountainwear through a cyberpunk lens. K2’s legacy is transformed into a graphic language of survival — cold, sharp, and graphically aggressive.”
“The warmth of heritage now wrapped in functional aggression. The emblem is deconstructed into a tech-badge identity — harsh, clean, and globally resilient.”
Timberland
“The boot brand of the streets and the forest — reengineered for concrete resistance. The tree becomes a raw, solid symbol — deeply rooted, fiercely grounded.”
“This project was not commissioned by the brands featured. It is a self-initiated creative experiment that challenges the boundaries of fashion branding through an unapologetically raw visual approach.”
Add a final reflection and call for collaborations or commissions.
Add a final reflection and call for collaborations or commissions.
FUTURE REIMAGINED
DESIGN BY ZHARTHIRTEEN STUDIO ©
Creative Direction, Visual Rebranding
Azhar / Zharthirteen Studio
Azhar / Zharthirteen Studio
Services: Conceptual Rebranding, Apparel Graphic Design, Streetwear Art Direction
Project Type: Self-Initiated Speculative Design Study
Project Type: Self-Initiated Speculative Design Study
Studio Location: Indonesia (Studio Base)
This is a non-commercial design project intended for educational and portfolio purposes only.
Brand Credits & Photography:
All product photos, brand logos, and original assets © Nike, Moncler, Fear of God, Off-White™, The North Face, Stüssy, A-COLD-WALL*, K2, Canada Goose, and Timberland.
All rights to respective brands remain with their official owners.
All product photos, brand logos, and original assets © Nike, Moncler, Fear of God, Off-White™, The North Face, Stüssy, A-COLD-WALL*, K2, Canada Goose, and Timberland.
All rights to respective brands remain with their official owners.
Visual Concept © Zharthirteen Studio
All rights reserved | Zharthirteen Studio © | 2025
