WISDOM | Brand Identity & Logo Design
Year: 2025
Client: Wisdom Brand
Designer: Zharthirteen Studio
Category: Branding / Logo Design / Visual Identity
Client: Wisdom Brand
Designer: Zharthirteen Studio
Category: Branding / Logo Design / Visual Identity
Brand Essence
The Meaning Behind WISDOM
Wisdom exists as a modern symbol of intellect, growth, and illumination, a brand born from the pursuit of knowledge and the balance between mind, soul, and creative power.
It draws inspiration from ancient symbolism, the torch of enlightenment and the Tree of Life, representing the eternal flame of understanding and the interconnection of all things.
Brand Keywords:
Elevated • Modern • Philosophical • Symbolic • Streetwear-Inspired
Elevated • Modern • Philosophical • Symbolic • Streetwear-Inspired
Logo Concept
Core Symbol
The logo unites three timeless emblems:
- The Torch — symbolizing enlightenment, inner fire, and progress.
- The Tree of Life — representing growth, balance, and the roots of knowledge.
- The Light Rays — signifying divine inspiration and clarity.
All encapsulated within a horizontal oval, expressing stability and continuity — a balanced universe of thought and creation.
This integration forms an iconic mark that feels both modern and sacred — instantly recognizable, deeply meaningful, and timeless.
Logo Variations
Primary Logo — full mark with logotype.
Submark — symbol-only version for minimal applications.
Wordmark — clean typographic logo with the refined “W” lettermark.
Typography
Custom logotype built from a bold, confident sans-serif with subtle grunge detailing, balancing refinement and rawness.
It mirrors the brand’s dual nature: structured intellect and untamed creative energy.
It mirrors the brand’s dual nature: structured intellect and untamed creative energy.
Typography Reference: Modern sans-serif (grunge-modified)
Used across identity systems to maintain visual cohesion and modern edge.
Used across identity systems to maintain visual cohesion and modern edge.
Color System
A monochrome palette emphasizing contrast, purity, and timeless power.
Black represents mystery and depth.
White symbolizes enlightenment and clarity.
Together, they form the visual duality of Wisdom, light emerging from darkness.
Black represents mystery and depth.
White symbolizes enlightenment and clarity.
Together, they form the visual duality of Wisdom, light emerging from darkness.
Construction & Geometry
Built using geometric precision, the logo maintains proportional harmony and spiritual symmetry.
The horizontal oval serves as the visual foundation, balancing organic shapes (Tree, Flame) with modern geometry (Rays, Circle).
The horizontal oval serves as the visual foundation, balancing organic shapes (Tree, Flame) with modern geometry (Rays, Circle).
Brand Applications
Show logo usage across:
- Apparel tags & woven labels
- Packaging design
- T-shirt & hoodie prints
- campaign
- store design
Wisdom is more than a logo, it’s a visual philosophy.
It connects the ancient pursuit of truth with modern creative energy.
Designed with intent, balance, and timeless identity, crafted by Zharthirteen Studio.
It connects the ancient pursuit of truth with modern creative energy.
Designed with intent, balance, and timeless identity, crafted by Zharthirteen Studio.
CREDITS
Client: WISDOM brand
Services: Brand Identity, Logo Design & Visual Direction, Capsule Collection
Client Location: United States
Year: 2025
Services: Brand Identity, Logo Design & Visual Direction, Capsule Collection
Client Location: United States
Year: 2025
Creative Direction & Design
Azhar (Zharthirteen Studio©)
Azhar (Zharthirteen Studio©)
website: zharthirteen.com
All rights reserved. Zharthirteen Studio © 2025.
