RAW MOTION — Oversized Lifting Club
Capsule Collection by Zharthirteen Studio
CONCEPT OVERVIEW
RAW MOTION is a capsule study on strength, discipline, and the raw beauty of human movement.
The collection explores the tension between control and chaos — between mechanical precision and organic energy.
Each piece is designed for Oversized Lifting Club’s DNA: minimalistic, luxurious, and built for the gym, styled for the streets.
The collection explores the tension between control and chaos — between mechanical precision and organic energy.
Each piece is designed for Oversized Lifting Club’s DNA: minimalistic, luxurious, and built for the gym, styled for the streets.
BRAND ALIGNMENT
Oversized Lifting Club (OLC) embodies performance and lifestyle through a bold, minimal, and luxurious streetwear aesthetic.
This collection translates OLC’s core philosophy into wearable motion — merging functionality, raw attitude, and modern silhouette design.
This collection translates OLC’s core philosophy into wearable motion — merging functionality, raw attitude, and modern silhouette design.
DESIGN 01 — KINETIC FORCE
An expression of speed and muscle memory.
This design visualizes motion through geometric energy lines, capturing the rhythm of a body in performance.
The circular symmetry symbolizes controlled energy, motion mastered by strength.
This design visualizes motion through geometric energy lines, capturing the rhythm of a body in performance.
The circular symmetry symbolizes controlled energy, motion mastered by strength.
- Front: Compact chest graphic (micro typography)
- Back: Central emblem illustrating motion anatomy
DESIGN 02 — CONTROL // CHAOS
A visual study of balance between discipline and power.
The minimal front type CONTROL contrasts the expressive back print representing CHAOS, the duality every athlete and creator faces.
Typography and texture collide to mirror the mindset behind OLC: refinement under pressure.
The minimal front type CONTROL contrasts the expressive back print representing CHAOS, the duality every athlete and creator faces.
Typography and texture collide to mirror the mindset behind OLC: refinement under pressure.
- Front: Minimal left chest text
- Back: Large composition blending kinetic typography and raw street motifs
DESIGN 03 — MOTION STUDY
Inspired by academic studies of anatomy and mechanical movement.
The design reinterprets classic emblem structures into a kinetic symbol, humans studying motion itself.
A blend of symmetry, discipline, and technical aesthetics.
The design reinterprets classic emblem structures into a kinetic symbol, humans studying motion itself.
A blend of symmetry, discipline, and technical aesthetics.
- Front: Technical typography badge
- Back: Circular emblem with anatomical kinetic figures, surrounded by text:
OVERSIZED LIFTING CLUB — RAW MOTION SERIES 03 — FUNCTIONAL STUDY OF MOVEMENT
OVERSIZED LIFTING CLUB — RAW MOTION SERIES 03 — FUNCTIONAL STUDY OF MOVEMENT
FABRIC & FIT DIRECTION
- Heavyweight cotton base
- Oversized cut for performance comfort
- High-contrast screen print (black/white)
- Designed for durability, movement, and presence
VISUAL LANGUAGE
- Monochrome tone with minimal accent
- Sharp lines and negative space define identity
- Inspired by kinetic diagrams, anatomy sketches, and technical apparel graphics
WEBSITE:
CREDITS
Brand: Oversized Lifting Club
Year: 2025
Tools: Adobe Illustrator, Photoshop
Brand: Oversized Lifting Club
Year: 2025
Tools: Adobe Illustrator, Photoshop
“Designed to move with discipline. Built to carry your chaos.”
RAW MOTION
DESIGN PROPOSAL BY ZHARTHIRTEEN STUDIO ©
DESIGN PROPOSAL BY ZHARTHIRTEEN STUDIO ©
Creative Direction & Design
Zharthirteen Studio
Zharthirteen Studio
Services: Capsule Collection Design, Apparel Graphic Design, Brand Visual Development
Client (Proposal): Oversized Lifting Club
Client (Proposal): Oversized Lifting Club
Location: Denmark (Brand Origin) – Indonesia (Studio Base)
Photography © Oversized Lifting Club
Design & Visual Concept © Zharthirteen Studio
Photography © Oversized Lifting Club
Design & Visual Concept © Zharthirteen Studio
All rights reserved | Oversized Lifting Club & Zharthirteen Studio © | 2025.
