Graphic Design | Merch Collection Design | Print-Ready Artwork | National Brand Identity
📖 Project Overview
Proud Canadian Brands is a platform that celebrates authentic Canadian-made businesses—on a mission to promote local products while raising awareness against “maple-washing.”
I was commissioned as the lead designer to develop the core visual for their merchandise collection, including hoodies, t-shirts, mugs, baby apparel, and more. The design was created to reflect pride, unity, and national identity through a clean, modern aesthetic that is versatile and effective across various product applications.
🎨 Design Direction & Inspiration
The design draws from Canada’s iconic color palette—red, white, and black—blended with a modern seal-style logo that represents trust, community, and Canadian values.
The goal was to create something bold yet timeless, easily recognizable on both small items like stickers and larger formats like apparel.
🛠️ Design Process & Explorations
Here are some of the early concepts and logo explorations leading to the final direction.
Objective: Simple, adaptable, and brandable across all formats.
Objective: Simple, adaptable, and brandable across all formats.
✅ Final Design (Print-Ready)
📌 Final high-resolution design, optimized for print (300 DPI PNG, AI, PDF, EPS)
Scalable and ready for all product applications.
Scalable and ready for all product applications.
🖼️ Mockups & Product Applications
Previewing the design in real-world product use:
Hoodies
Baby clothes
Mugs
Water bottles
Stickers
🧾 Deliverables & Specs
File formats: AI, Transparent PNG (300 DPI), PDF, EPS, CDR
Compatible with: Printful, Printify, Art of Where
Use Cases: Merch collections, brand awareness, Shopify stores, events & more
💬 Client Feedback
"Absolutely amazing experience! The designer was incredibly creative, super responsive, and an absolute pleasure to work with from start to finish. They took my vision and elevated it beyond expectations, delivering a professional and eye-catching result that perfectly represents my brand. I highly recommend them to anyone looking for top-quality design work—I’ll definitely be coming back for more!"
— Proud Canadian Brands Team
— Proud Canadian Brands Team
Thanks for checking out this project!
I’m always open to working with brands that need creative direction for merchandise, apparel, or digital branding that truly speaks to their values.
I’m always open to working with brands that need creative direction for merchandise, apparel, or digital branding that truly speaks to their values.
👉 Let’s build your next best-selling merch collection.
📩 Reach out via Behance or visit our instagram: @zharthrteen
📩 Reach out via Behance or visit our instagram: @zharthrteen
