Urbanluxe — Luxury Streetwear Collection
A contemporary fashion collection that merges streetwear attitude with luxury refinement. Developed through a cohesive visual system, minimal typography, and editorial presentation, Urbanluxe reflects a clean-luxury direction for modern streetwear culture.
Urbanluxe is a luxury streetwear collection built on the balance between sophistication and raw urban identity.
The creative goal was to design a cohesive print graphic system that defines the brand’s first capsule drop — delivering minimal yet powerful visuals across apparel silhouettes.
The creative goal was to design a cohesive print graphic system that defines the brand’s first capsule drop — delivering minimal yet powerful visuals across apparel silhouettes.
Creative Direction
The concept revolves around Clean Luxury — merging the precision of fashion minimalism with the energy of street culture.
Key visual principles include:
- Modern restraint — minimal layouts and tonal contrast.
- Architectural balance — structural composition in graphic placement.
- Editorial refinement — fashion-driven visual storytelling.
Typography plays a central role in defining the brand voice — clean sans-serif forms paired with subtle typographic hierarchies.
The color palette revolves around monochrome tones with optional accent hues for higher-end finishes such as foil print or tonal embroidery.
The color palette revolves around monochrome tones with optional accent hues for higher-end finishes such as foil print or tonal embroidery.
The Collection
This collection consists of core luxury streetwear pieces designed for both versatility and statement wear:
- Oversized T-shirts
- Hoodies
- Crewneck Sweatshirts
- Joggers and Accessories
- crewneck zip
Each piece features a print-ready visual composition designed for both light and dark fabrics, maintaining a timeless and cohesive aesthetic.
Execution
The print graphics were developed as a modular system, adaptable across multiple product lines while maintaining a unified editorial tone.
High-resolution artwork ensures seamless production quality for screen printing, DTG, and embroidery processes.
High-resolution artwork ensures seamless production quality for screen printing, DTG, and embroidery processes.
Visual Identity & Narrative
The Urbanluxe collection builds a bridge between streetwear authenticity and high-end fashion culture.
It’s not about loud expression, but about confidence in subtlety — where every graphic placement, spacing, and typographic element speaks of quiet strength.
It’s not about loud expression, but about confidence in subtlety — where every graphic placement, spacing, and typographic element speaks of quiet strength.
Outcome
The final visuals present Urbanluxe as a clean-luxury streetwear label, editorial, minimal, and distinctly modern.
This first capsule collection establishes the foundation of the brand’s visual DNA and future creative direction.
This first capsule collection establishes the foundation of the brand’s visual DNA and future creative direction.
URBANLUXE - LUXURY STREETWEAR COLLECTION
VISUAL SYSTEM & APPAREL DESIGN BY ZHARTHIRTEEN STUDIO ©
VISUAL SYSTEM & APPAREL DESIGN BY ZHARTHIRTEEN STUDIO ©
Creative Direction & Apparel Graphic Design
Azhar / Zharthirteen Studio
Azhar / Zharthirteen Studio
Services: Concept Development, Apparel Graphic Design, Visual System, Editorial Presentation
Client: Urbanluxe — Luxury Streetwear Brand
Client: Urbanluxe — Luxury Streetwear Brand
Location: United States (Brand Origin) / Indonesia (Studio Base)
Concept, Apparel Design & Visual Assets © Zharthirteen Studio
Website: zharthirteen.com
Instagram: @zharthirteen
Instagram: @zharthirteen
All rights reserved | Urbanluxe & Zharthirteen Studio © | 2025.
